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AOL to launch new online dating site using instant messaging

Instant Messaging Planet reports that AOL will be launching a new online dating service, Love.com, that will rely heavily on AOL's AIM instant messaging system. Spring Street Networks and RealBranding are also taking part in the site's development. (See AOL Readies IM-based Dating Play.)

AOL's Love.com website has the following to say about the upcoming service:

New love.com online personals. It's the coolest way to quickly find a new friend, a hot romance, or the love of your life - and only love.com uses the power of AOL® Instant Messenger service to make it fun and spontaneous.

With AOL having an instant brand name, and huge resources with which to promote its new site, I suspect that Love.com will very quickly join the ranks of the top online dating sites. AOL will also benefit from having the AIM angle, helping to differentiate Love.com from the online dating competition.

posted November 20, 2003