Way too expensive! However, in my case, it paid off. I have been dating a guy EH matched me to for the last two years and it is very serious. I was pretty much rotating POF, match and EH off and on for years (depending on my mood & how much money I had in my pocket at the time). Once I got out of college, it just wasn't the same when it came to meeting people. Plus I'm not into the club/bar scene so I wasn't likely to meet anyone there. I also know a number of women who've married someone from meeting them online. Anyway, I went on dates from the other sites but they went nowhere and EH just suckered me in b/c I initially thought they'd provide better quality of men. No one really reached out to me like that on EH and the few times I reached out to others--no surprise--no response. However, my guy emailed me one day and by that point, I had pretty much abandoned EH so I was surprised. I don't think the site is a scam but do they incorporate some type of "system" to keep people coming back and spending money--I wouldn't be surprised. Nonetheless, I am thankful that the site introduced me to the man I love to be with and see my entire future with.