Unfortunately, there are three main reasons why match.com and similar dating sites fail. #1, the majority of people, below average quality to the highest quality, are not looking for anything serious. They are "playing the field" with little respect for other people's feelings. #2, the majority of people have unrealistic expectations in terms of a suitable mate. The men want the hottest and youngest, and the women want the hottest and coolest. #3, the online dating dynamic that most men have already identified, women get bombarded with attention. The competition is beyond intense.

So casual dating combined with the highest expectations and an unbalanced communication ratio that favors the females..... an absolute recipe for disaster. It's not impossible for success to occur, but it's literally like hitting the lottery of love.

I favor attempting to meet women in-person through old-fashioned methods (classes, sports, interest groups). The problem is that online dating has "killed" a lot of these programs. The turn out rates are usually very disappointing, since people are living in a digital world. Many mechanisms for meeting in-person have been replaced with electronic means such as match.com. Sad, but true.