Toronto.com, one of TOs most frequented tourist sites, posted an ad on lavalife (Canada's most popular dating site)that reads as follows:

"COUGARS SPOTTED IN THE CLUB DISTRICT. DO NOT LEAVE YOUR MARTINIS UNATTENDED"

This message is accompanied by a drawing of a woman in a revealing short dress, in a provocative pose, with a Martini glass in her hand.

Beyond the label “COUGAR”, what’s wrong with this ad? What if this ad depicted a picture of a middle aged MAN with a beer in one hand, a little pill in the other, his shirt pulled out and a loosened tie? What if it said the following:

"HYENAS SPOTTED IN THE CLUB DISTRICT. DO NOT LEAVE YOUR DRINKS UNATTENDED".(Let’s just “pretend” that HYENAS are men who chase after younger women!!! Shall we dare?)

By the way....what "is" the official label for men who chase younger women? (now and in the past hundreds of years)

Create Awareness!!! Even if they are married, single, young, not so young, and whether they are or aren’t with younger men, every woman (regardless of her age) has the right to make choices without ridicule, prejudice, judgment or labels. And no one has the right to depict and stereotype women as desperate and dangerous sexual predators.

Either BOTH genders deserve a Label….. Or NEITHER does!