I think that the site is brutal. The problem is that it's free to post something. What they or any other site really needs to do is charge a LOT of money to do ANYTHING on it and weed out those who have no interest in it.

I went on dates with several women after being on the site for 3-4 months. I'm not Brad Pitt, but I'm in good shape, and pretty cute according to my female friends that I've overheard when they didn't know I was in earshot. I'll be blunt and say that I don't date "plus sized" women. I've dated all types: models, hippies, the girl next door type, even an NFL cheerleader. I was surprised that I really had to work at it hard to get responses from anyone I considered attractive, when I normally feel like I can get a date from most anyone with enough effort and finesse.

I'll admit that one girl was pretty cool, but I met someone off-line who I dated for a while and blew the other one off only because, "I met her online".

I'll admit, it was VERY shallow, but there's probably the lesson on how most people view anyone they have met online. People over the age of 25 still roll their eyes a little behind someone's back, even if they've done internet dating in the past. Therefore those online relationships have to be really good to stick past a first date or two. So, to really get the people that want to meet someone. Charge a bunch of cash and make the site cleaner and easier to use. They'd probably make more money.