Jdate like most internet dating sites, of course just doesn't work (that is if you define a successful dating site as one which helps you to find a mate). That's why they stay in business. If they were successful in achieving the goal of finding a soulmate, the enrollee population would diminish more and more with time, and their services would no longer be necessary. So their success is predicated on human superficiality, borne of Hollywood fantastic nonsense that has been burnished into our consciousness since childhood, namely, that one day we will be smitten with someone of the opposite sex (if you are straight, that is, and also if you will live long enough to see that "one day") and ride off into the sunset and become happily ever whatever. As a male, I have found the women to often lie about their age (but at most by just a few years; eg 39 always means early 40's, 49 certainly means 50 plus...that's a given). The photos are not representative and taken years earlier than stated. Many women who are overweight show only a headshot, and then fudge the body stats ( a "few extra pounds", let me assure you means a few dozen extra pounds!). People who don't even bother to take a decent photo advertise the fact that they are probably losers. I especially get a kick out of women who send the photo with their arm around the last guy they dated cutting him out of the picture, or holding their kids (hell, if I wanted to date your kid, I'd go to a kiddie dating site). Anyone who can't be bothered to at least purchase a reasonable digital camera and take a current accurate photo of themselves, or get a studio shot, are unlikely to be genuine in other aspects of their persona. And...the essays all start sounding cliche, tired and the same!