I did not have the problems cancelling that some other people apparently did. I called customer service a few days ago, told them that I did not want to continue my subscription past my 7-day trial, and they agreed to my request without any arguing. And my card has not been charged on the date that billing was scheduled to begin. I was impressed actually. And regarding the e-mails with links that will reactive your subscription if you've cancelled: like it or not, if it says in the e-mail that clicking on the link will reactivate your subscription, and you click on it, you're responsible. Right or wrong, that's just the way it is. I've gotten a couple of those e-mails, and since it clearly says that my subscription will be reactivated once the link is clicked, I've deleted them.

Having said that, I do have some problems with this site. First, as many people have noted, the "winks" are very suspicious. I would say that many, if not most of the "winks" on true.com are not authentic. For example, I got 5 replies from ladies who I never winked at or e-mailed. So how do I know that the nearly 50 winks I received were real? Whether True is actually paying people to send out fake "winks" and/or e-mails, or if there's just some bugs in their system, their site has largely lost credibility due to this issue. In addition, I think that many of True's ads are blatantly exploitative; they just show a bunch of T&A. Finally, they advertise that they're endorsed by Psychology Today. I went to Psychology Today's website, and I could find nothing on true.com. Which begs the question: is it a scientific or commercial endorsement?