Reading through the reviews I find that most of them are angry at Yahoo! Personals for one of two things: Customer service or quality of responses. I didn't rate Yahoo! Personals 5 stars because of their customer service. I had trouble with the cancelation billing, however even that got sorted out in the end. I have had friends who have had profiles/photos dropped, refused, etc., but Yahoo! eventually took care of them. As for the quality of the people responding...well, what do you expect? Unfortunatly, people play games. Many times the pictures are not current. People lie about their looks, their marital status and their lives. This, however, is not the fault of the dating service. I have tried Match.com, eHarmony, and Yahoo! and I am sticking with Yahoo! personals. Match.com is pretty much the same but is unable to offer as fine a "match-up" as I am looking for. With eHarmony I never got a match in my requested area nor were my so-called matches right, ie: I asked for non-smokers and I was sent matches who were. When I contacted the CS department about my concerns I was told I was too narrow-minded in my search field...on both items. Right. Yahoo! Personals has tips on how to do your profile, pictures, dating, etc. Read what they have to say. If you are serious about meeting someone put in an undoctored picture of yourself. One that looks like you do on an ordinary day. You can add more special photos in your profile. Anyway, anyone who uses online dating sites needs to understand that there will be some fake profiles...don't ask me why...but if it looks too good to be true and the picture is a little too professional, don't bother. Also if you don't like the matches you are getting or the people you are meeting, change something in your profile. Chances are it just needs "tweeking" maybe you are being too vague or too picky. I think online dating sites should be reserved for those looking for lasting relationships. Unfortunatly, anyone, regardless of their motives can use them. Be mature and realize that you will most likely get out of the site what you put into it. Don't blame the site if you don't make the "connection" you want.